The challenge
The founders had built strong brand momentum online but needed a buyer with capital and retail expertise to scale production and distribution without losing the product's identity.
Our approach
We prepared a confidential information memorandum focused on unit economics, repeat purchase rates, and white-label potential.
A targeted outreach programme reached private equity groups with proven consumer portfolios, alongside a small number of strategic buyers.
We coordinated management presentations and kept the founders involved in shortlisting, prioritising cultural fit alongside valuation.
The outcome
The business was acquired by a private equity buyer with a track record in scalable consumer brands. The deal completed with the founding team supported through a structured handover period.