Card-Based Drinking Game
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Consumer & leisure

Card-Based Drinking Game

A fast-growing consumer brand matched with private equity buyers seeking scalable, product-led businesses.

Acquired by
Private equity
Sector
Consumer & leisure

The challenge

The founders had built strong brand momentum online but needed a buyer with capital and retail expertise to scale production and distribution without losing the product's identity.

Our approach

We prepared a confidential information memorandum focused on unit economics, repeat purchase rates and white-label potential.

A targeted outreach programme reached private equity groups with proven consumer portfolios, alongside a small number of strategic buyers.

We coordinated management presentations and kept the founders involved in shortlisting, prioritising cultural fit alongside valuation.

The outcome

The business was acquired by a private equity buyer with a track record in scalable consumer brands. The deal completed with the founding team supported through a structured handover period.

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