Consumer & leisure
Card-Based Drinking Game
A fast-growing consumer brand matched with private equity buyers seeking scalable, product-led businesses.
The challenge
A regional distributor with loyal trade accounts needed a partner to fund stock expansion and marketing, without a sale feeling like a fire sale to long-standing customers.
Our approach
We positioned the company's installer network and repeat revenue as the core investment case for UK investors active in home and garden.
Buyer outreach was tightly controlled; trade customers and suppliers were not contacted until heads of terms were agreed.
We managed timetable pressure around seasonal demand peaks.
The outcome
A UK investor acquired the business as a platform asset in the home and garden sector. The deal team remained in place post-completion.
Keep exploring
More deals we've completed.
Retail
Equine Retail Group
A nationwide equine retail operation placed with an experienced management team ready to lead the next chapter.
E-commerce
E-Commerce Fashion Business
A digital fashion brand sold to a US trade buyer expanding their direct-to-consumer footprint internationally.